Ashley Jacobs is an award-winning television journalist, executive producer, media coach, and public relations strategist dedicated to helping people communicate with confidence and authenticity. Named Best Anchor in San Diego by San Diego Magazine and a multi-Emmy nominated broadcaster, Ashley has spent more than two decades mastering the art of storytelling—both in front of and behind the camera.
Ashley began her broadcasting career in her hometown of Toledo, Ohio, before accepting a role as a military correspondent at an ABC affiliate in Georgia. There, she covered the U.S. Army’s Third Infantry Division, Hunter Army Airfield, and Marine Corps Recruit Depot Parris Island during a time of frequent deployments. Her thoughtful reporting on military families and service members earned recognition from military leaders for covering complex stories with compassion, integrity, and respect.
She later became a morning anchor at an ABC affiliate in North Carolina before making her way to Southern California, where she now serves as the Executive Producer and Host of The LOCAList SD, San Diego’s highest-rated lifestyle and entertainment television show. After building the show from the ground up, Ashley developed a deep understanding of what captures attention, builds trust, and creates lasting connections with audiences.
Along the way, Ashley discovered her true passion: helping others become confident, authentic communicators. She believes everyone has a story worth telling, and that the ability to communicate with clarity and confidence can elevate careers, strengthen brands, and create meaningful opportunities. Whether she’s coaching executives, physicians, entrepreneurs, or nonprofit leaders, Ashley helps clients develop the on-camera presence and messaging skills they need to make a lasting impression.
Public Relations
Ashley is the founder of The Jacobs Agency, a boutique public relations and media consulting firm specializing in strategic communications, media relations, on-camera coaching, and brand storytelling. She has secured media coverage for clients ranging from local television and regional publications to national features on Good Morning America and in respected outlets including Forbes and Rolling Stone.
With experience as both a journalist and publicist, Ashley understands what makes a story newsworthy and how to position clients for meaningful media opportunities. Her unique perspective allows her to coach clients not only on what to say, but how to say it with confidence, authenticity, and impact. She is honored to be part of the Storyology team, collaborating with fellow industry experts to help clients become their best selves on camera and beyond.
Events
Ashley’s ability to engage an audience extends far beyond the newsroom. As an experienced emcee, moderator, keynote speaker, and event host, she brings warmth, professionalism, and energy to every event. From nonprofit galas and corporate conferences to awards ceremonies, fashion shows, and community celebrations, Ashley has a talent for creating memorable experiences while keeping audiences informed, entertained, and inspired.
